Marketing strategy
I create and execute marketing strategies built around a brand's specific challenges and opportunities. Every plan is grounded in research, tied to clear goals, and measured against results.
Audience-centered, evidence-led
Insightful research
I dig into market analysis and customer behavior to find the real opportunities for engagement and growth.
Channel selection
I choose the channels that will actually reach and resonate with the audience, rather than spreading effort thin everywhere.
Data-driven decisions
I use analytics to refine the strategy, sharpen campaigns, and keep spend tied to return.
Precise execution
From first concept to final review, I manage each part of the plan with close attention to detail.
Strategies built and used on the job
These are strategy documents I created in my marketing roles, and which the organizations put to use.
Content Marketing Strategy for Automated Dreams
A full content marketing strategy for a B2B process automation firm: ideal client profile, message matrix, content pillars, editorial workflow, and a measurement framework.
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Paid Marketing Plan & Strategy for Automated Dreams
A paid media plan for a B2B process automation firm, covering campaign goals, audience targeting, channel strategy, budget, and performance measurement.
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Strategic Marketing & Communications Plan for NSCC
A strategic marketing and communications plan developed for NSCC, setting direction, audiences, channels, and measurement for the work ahead.
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These are strategy documents I built independently to show how I think and plan. They were not commissioned by the companies named, and are shared as samples of my strategic approach.
High-Level Strategic Growth Plan for Graybar
A high-level growth plan modelled on Graybar, mapping strategic priorities and the moves a large distribution business could make to grow.
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Go-To-Market Strategy for Charterhouse
A go-to-market strategy modelled on Charterhouse: campaign goals, KPIs, situation analysis, audience personas, targeting, platforms, scheduling, and budget.
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SEO-Driven Content Publishing Calendar
A monthly content publishing calendar built around SEO, scheduling blogs, lead magnets, case studies, and video through the weeks of a campaign.
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Content Distribution Plan for Fire&Spark
A content distribution plan modelled on Fire&Spark, mapping goals, target audiences, channels, and the distribution strategy for each piece of content.
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Conversion & Retention Strategy for Sencha Naturals
A conversion and retention strategy modelled on Sencha Naturals, focused on motivating direct purchases, retaining customers, and lifting repeat orders.
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UI/UX Optimization Plan for Mic-Lock
A UI and UX optimization plan modelled on Mic-Lock, reviewing the current experience and mapping improvements to lift traffic and sales.
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Open to senior marketing roles and selective consulting work. Tell me what you are trying to grow.