5 MQLs weekly, 15% traffic boost:
How I engineered Automated Dreams' customer acquisition growth.
Overview
Automated Dreams, a B2B Marketing Automation firm in Portland, US, was poised to elevate its digital presence and increase its lead pool and clientele. However, the firm had difficulty in bridging the gap between innovative services and target market engagement. Their aspirations were clear: They sought to increase their Monthly Qualified Leads (MQLs), boost monthly website visitors, surge their rankings for niche keywords, and ultimately, cultivate a content-driven relationship with their audience that would lead to engagement and conversion.
Why I Was Hired
Generate MQLs
Cultivate a robust stream of qualified prospects.
Create Valuable Content
Edit and publish content that engages and informs the target B2B demographic.
Improve Keyword Rankings
Improve visibility for target keywords on search engine results pages (SERPs).
Engage and Convert Leads
Create dynamic strategies and workflows that engage and turn leads into paying customers.
My Process
My approach centered on a data-driven crafted content marketing and SEO strategy, tailored to amplify Automated Dreams’ digital footprint, nurture leads, and convert engagements into measurable business outcomes.
Immersed myself in Automated Dreams' culture and service offerings to align strategies with brand ethos.
Conducted thorough research of competitors as well as commercial and informative industry keywords. (long and short tail)
Sculpted a detailed buyer persona to tailor content and marketing strategies effectively.
Created an organic content marketing strategy that focuses on quality and is relevance to the target audience.
Collaboratively refined original content with a dedicated writer and wrote copy that was consistent with our brand voice and aligned with our SEO strategy.
Extended the reach of content through strategic social media distribution, enhancing visibility and engagement.
Designed exclusive gated content that captures valuable leads.
Developed and implemented custom email workflows to nurture leads through the sales funnel.
Continuously monitored and reported on the strategy’s performance to refine tactics and improve results.