As Content Marketing Manager at Luxe Weavers, a home décor e-commerce company, I took a Shopify store that had been live for a year but barely performing, and grew it into a consistent, high-traffic sales channel.
When I joined Luxe Weavers, the Shopify store had been live for about a year, but it was generating fewer than a hundred website visits monthly. The products were solid and affordable, but the target audience couldn't find them.
The issue was the content. Product pages read like catalog entries: technical, flat, and written for a database rather than for a person trying to decide what to put in their living room. The store needed search visibility, a paid strategy, and a far better conversion experience, built more or less from scratch.
I started by understanding what was broken, then built search, paid, and lifecycle marketing into one system, with owned audience growing alongside paid reach.
I researched competitors in the home décor and area rug space: how they positioned products, described texture and quality, priced, and ran promotions. Then I researched the buyers themselves, their worries about size, quality, and returns, and built buyer personas to guide the work.
I reset my team's KPIs and daily focus around ranking growth and intent-matched keywords, using Google Keyword Planner and Semrush. Blogs targeted informational keywords; product pages targeted commercial and transactional ones.
I rewrote product descriptions to be search-optimized and emotionally intelligent, speaking to real pain points: durability, softness, easy maintenance, and suitability for high-traffic areas. Engagement and session time improved as a result.
I launched paid campaigns starting with Google Shopping to set benchmark metrics, watching conversion rate and cost per click, and only scaled budget or added platforms when customer acquisition cost made sense against average order value. I later ran Meta, TikTok, and Pinterest.
I built lifecycle workflows in Klaviyo, working with the web developer on pop-up lead capture, then automated email drips and abandoned-cart flows, so growth was not dependent on paid ads alone and we were building an owned audience.
I ran seasonal promotions and bundling strategies to lift average order value, and worked with micro-influencers to create content, which I used in ads to strengthen trust with new audiences.
Alongside the Shopify store, I optimized Luxe Weavers product listings on the major retail marketplaces, extending the brand's reach to where home décor shoppers were already buying.
The platforms I used to research, build, publish, and measure marketing at Luxe Weavers.
Because performance was tracked from day one, improvement showed up in every channel, from search visibility to engagement quality.
Average pages per visit after the product pages were rewritten to be customer-focused.
Email open rate maintained as the subscriber list grew past 2,000.
The part that mattered most: the growth was not a spike. It was a system that scaled revenue and held up year after year.
Open to senior marketing roles and selective consulting work. Tell me what you are trying to grow.