80% YoY sales growth, 20% MoM increase in new users :
How I helped to scale Luxe Weavers' e-commerce stores.
Overview
On the back of the COVID pandemic, Luxe Weavers, a home decor brand, faced stagnation in online sales and limited visibility on major marketplaces. The company sought to enhance its digital presence, increase website traffic, and boost sales both on its website and third-party platforms.
Why I Was Hired
Increase Store Users
Drive quality traffic to the website and marketplaces.
Improve Sales Figures
Increase sales MoM.
Rank Target Keywords
Improve rankings of owned and unowned keywords on Search Engines.
Engage Buyers Through Product Descriptions
Improve product visibility on the top marketplaces in the US.
My Process
Adopting a holistic and data-driven approach, I analyzed market trends, crafted tailored content strategies, and leveraged SEO expertise to significantly enhance Luxe Weavers’ digital footprint and sales performance.
Began with an in-depth analysis of direct and indirect competitors to understand market dynamics.
Created detailed buyer personas to tailor content and marketing strategies effectively.
Developed a comprehensive content marketing plan, focusing on SEO-optimized blogs and engaging email newsletters.
Employed advanced keyword analysis tools to identify and target high-potential keywords.
Wrote compelling sales copy for product pages and PPC campaigns. Set up Google and Meta ads.
Wrote detailed and appealing product descriptions for area rugs, tailored for Luxe Weavers' website and other marketplaces like Amazon, Walmart, Wayfair, Home Depot, and Overstock.
Utilized Google Analytics and Search Console for real-time performance tracking and adjustment.
Created and presented comprehensive quarterly reports to track progress and refine strategies.