As Content Marketing Specialist at MOD Group, I led content, SEO, and lead generation for a group of international education brands, growing their search visibility and turning website visitors into qualified leads.
MOD Group operates a family of brands in Nigeria's international education sector, covering admission placement, a sixth-form college, an IELTS test centre, and career counselling. Each brand had its own website and its own audience, but a thin digital presence and no consistent engine for turning interest into leads.
The work was to build that engine: content that ranked and resonated, search visibility every brand could rely on, and a lead generation system that gave the business a steady flow of marketing-qualified leads.
I built a content marketing strategy grounded in research, then executed it through the group's websites, social channels, and email.
I researched competitors and the latest trends in the international education sector, so the content strategy was built on what prospective students and families were actually searching for and worried about.
I developed and implemented a content marketing strategy focused on international education and counselling, giving the group's brands a consistent, audience-led approach to content.
I wrote and published educational articles and sales pages on the group's websites, including MOD Education, Westerfield College, the IELTS centre, and Degrees & Careers, and applied SEO best practices so each site ranked better and drew more search traffic.
I strengthened the group's social media presence with audience-specific posts and targeted sponsored ads, growing the online communities and the engagement around them.
I wrote campaign copy and managed email marketing drips that kept prospective students engaged and moving toward enrolment, sustaining contact well beyond the first website visit.
I created white papers and led lead generation campaigns through managed channels, building a steady, measurable flow of marketing-qualified leads for the business.
The platforms I used to research, create, publish, and measure content at MOD Group.
The content and lead generation work lifted every metric that mattered for the group: search visibility, traffic, audience, and qualified leads.
Year-over-year increase in website traffic and a clear lift in online visibility.
Social media following more than doubled, growing the group's online community.
Behind the numbers was a content engine that gave a group of education brands a consistent voice, reliable search visibility, and a real pipeline of qualified leads.
Open to senior marketing roles and selective consulting work. Tell me what you are trying to grow.