100+ MQLs, 100% Traffic growth:
How I improved MOD Group's conversion rates and digital presence.
Overview
The goal was to generate leads and elevate the digital relevance of the international education counseling organization. This involved writing optimized educational articles, driving traffic to the company’s websites, crafting compelling sales copy, designing engaging banners, growing social communities, generating Marketing Qualified Leads (MQLs) through managed channels, and boosting visibility on search engines and social media platforms.
Why I Was Hired
Write SEO Blogs and Copy
Write optimized educational articles, sales copy and design banners.
Improve Website Metrics
Drive traffic to the company’s websites.
Manage & Grow Communities
Create growth strategies and nurture engagement across social platforms.
Generate MQLs
Implement targeted lead-generation campaigns via managed channels.
My Process
At MOD Group, my approach was centered on a content marketing strategy that encompasses in-depth research, targeted content creation, SEO optimization, and dynamic social media engagement.
Conducted thorough research on competitors and the latest trends in the international education sector.
Developed and implemented a content marketing strategy focused on international education and counselling.
Implemented SEO best practices to optimize all company websites for better search engine visibility.
Wrote and published key educational articles and sales pages across the organization’s websites, including www.degreesandcareers.info, www.modeducation.info, www.modeducation.co.uk, www.westerfieldcollege.com, and www.ielts.ng.
Enhanced the organization’s social media presence with intuitive, audience-specific posts and targeted sponsored ads.
Crafted effective campaign copy and managed email marketing drips for sustained engagement.
Created white papers and led campaigns aimed at generating MQLs.