Marketing on socials
I create social media content and run paid campaigns that are tied to business goals and tracked on metrics like ROAS and cost per acquisition. This page covers how I work and examples of posts and ads I have produced.
Three things every campaign needs
My social media work runs on three things, in order: a clear plan, content that fits the brand, and decisions backed by data.
1. A clear plan
I start by learning the brand, its audience, and its competitors, and by setting goals that can actually be measured. That groundwork decides what the campaigns should do.
2. Content that fits
I write the copy and shape the visuals so each post matches the brand and gives the reader a reason to stop. The content carries the brand, not just the message.
3. Decisions from data
I watch how posts and ads perform and adjust targeting, messaging, and creative based on what the numbers show, so spend goes to what works.
Sponsored ads
Every ad I launch has a job. These are the four outcomes I build paid social campaigns around.
Visibility
Getting the brand in front of the right people and giving it a clear place on the platform.
Engagement
Making ads that people respond to, so the brand builds a community rather than just an audience.
Conversions
Writing clear calls to action that turn interest into a real step, a click, a sign-up, a sale.
Return on spend
Keeping campaigns cost-effective, so the budget brings back more than it costs.
Posts and ads I have produced
Social media posts and ad creative I wrote and designed in my marketing roles, covering B2B work for Automated Dreams and fashion for Trax Apparel. Each links to the original post.
HubSpot for customer engagement
How would you rate your current customer engagement strategy? The truth is, if your customers do not feel connected enough to your brand, they become dissatisfied, and your churn rate will eventually increase. But with HubSpot's intuitive, easy-to-use tools and features, you'll be able to personalize interactions, nurture relationships, and maximize customer loyalty, if set up correctly. So, if you'd like to connect with your customers like never before through automated emails, streamlined customer service, or with the help of data-driven insights, read our blog on how to use HubSpot's CRM automation tool to drive your customer engagement goals.
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Securing your BPA tools
More and more businesses continue to expose their Business Process Automation (BPA) tools to potential security breaches without an idea of how or where they could have let their guard down. So, we took some time to highlight these four common areas you should pay attention to. Want to know how to best tamper-proof your BPA tool? Read the full blog here.
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JustCall feature review
JustCall has a wide range of features and capabilities that can help streamline your sales and support operations. Below are 5 features you'll love on the cloud-based communication system. Read our quick review of the tool here.
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Trax Apparel collection launch
Celebrating creativity that defies the boundaries between art, culture and fashion. Discover the collection in-store and online.
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Trax Apparel Christmas campaign
Family remains the best part of Christmas! What are you gifting yours? #Traxforchristmas #Madeforeachother #Traxsanta
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Open to senior marketing roles and selective consulting work. Tell me what you are trying to grow.