As Marketing Manager at Automated Dreams, I built the marketing function from the ground up, turning a startup with an inconsistent lead pipiline into one with a steady flow of qualified leads. This page covers the role, then one campaign in detail.
Automated Dreams helps companies build scalable, sustainable customer experiences through automation. The service was strong, but the marketing function was effectively a blank page: no demand generation system, no marketing stack, and no repeatable process for turning interest into qualified leads. A HubSpot account existed, but it was not yet being used as a working demand and lifecycle system.
The audience was a demanding one to reach: senior decision-makers, primarily COOs, CMOs, and CEOs, evaluating a considered, high-trust purchase. The work was to build the entire engine, from strategy and tooling to content and lifecycle, and make qualified lead flow predictable.
I led B2B acquisition and demand generation end to end, building the systems first so that execution could be consistent and measurable.
I built out the marketing infrastructure, setting up HubSpot as a working demand and lifecycle system and adding the tooling and standard operating procedures that made execution faster, more coordinated, and consistent.
I authored a full content marketing strategy: a detailed ideal client profile and personas, a message matrix, six content pillars, and a measurement framework with clear KPIs for every content type.
I led demand generation through organic, paid media, and email, and designed account-based marketing programs that targeted strategic accounts in close alignment with sales.
I built lifecycle workflows in HubSpot to capture, segment, and nurture leads from first touch to conversion, and led SEO, UX, and link-building to grow search visibility and domain authority.
I wrote and edited the content myself, managed delivery alongside designers and automation specialists, and built reporting dashboards that tracked CPL, pipeline contribution, and other KPIs.
The content strategy I authored was built around six themes, each chosen to build authority in the automation space and speak to the senior leaders making the decision.
Streamlining operations, automation benefits, and workflow solutions.
Enhancing CX at every touchpoint and measuring satisfaction.
Decision-making, data integration tools, and management best practices.
Lead management, retention, and CRM-driven customer experience.
Managing organizational change through technology shifts.
Growth planning and scaling processes and customer support.
The stack I used to plan, build, publish, and measure marketing at Automated Dreams.
Measured over my time in the role, the systems produced steady, measurable demand, with consistent qualified lead flow and strong gains in search visibility.
Average session duration, a strong signal of genuine evaluation intent for a considered B2B purchase.
Average pages per session, showing visitors explored the offering rather than bouncing.
One campaign stands out from my time at Automated Dreams: repositioning the company from a sales and marketing automation firm into a broader business process automation partner. We made the move after spotting gaps in the market, and saw a chance to support clients more fully and widen the inbound pipeline.
The target was senior decision-makers, primarily COOs, CMOs, and CEOs, so the campaign had to build credibility while generating high-quality, conversion-ready leads.
I studied the problems these decision-makers were trying to solve, the language they used, and the content they already engaged with, supported by keyword and competitor research in Semrush to find demand we could realistically capture.
I developed a campaign combining content, email, and paid media: thought leadership pieces, case studies, and whitepapers, structured email nurture workflows in HubSpot to guide prospects through the decision, and paid social to extend reach to new audiences.
I worked with the sales team to build account-based marketing workflows on LinkedIn, focusing on high-value accounts with tailored messaging, which lifted both engagement and lead quality.
I ran A/B tests on landing pages, ad creative, and calls to action, scaled what the data supported, and tracked all campaign activity through the CRM so marketing could be tied to pipeline and revenue.
The repositioning campaign lifted both the quality and the volume of demand, with more consistent qualified leads from organic and paid working together.
The lesson I took from it: the strongest campaigns are creative, but also measurable, scalable, and tied directly to business outcomes.
Open to senior marketing roles and selective consulting work. Tell me what you are trying to grow.