Email is the highest-return channel in marketing when it is run properly. I plan, write, and automate email campaigns that reach the right person at the right time and are measured on what they return.
I segment lists by behavior, lifecycle stage, and engagement, so each send goes to people it is actually relevant to.
I A/B test subject lines, calls to action, and content, and read the results on open rate, click rate, and conversion, not guesswork.
Underperforming segments get reworked, not repeated.
I write email copy that gets to the point and gives the reader one clear action.
Every email is built to render and work on any device, because most opens happen on a phone.
The copy carries the brand, and it is written to move a specific metric, whether that is a click, a reply, or a purchase.
I build automated workflows to nurture leads from first signup to conversion without manual sending.
Campaigns are integrated with a CRM, so email activity ties back to pipeline.
I manage deliverability actively, list hygiene, sender reputation, and authentication, so emails reach the inbox instead of the spam folder.
I buiild promotional emails that give the reader a clear offer and a clear way to act on it, written to drive a quick, measurable response.
I write newsletters that give subscribers something genuinely useful, keep the list engaged between sends, and earn the shares that grow it.
I create seasonal campaigns that are planned ahead and segmented carefully, so the send lands at the moment it has the best chance to convert.
I set up re-engagement emails to win back quiet subscribers with a targeted incentive and a reason to pay attention again, before they are lost for good.
Email copy I wrote in my role at Automated Dreams, a B2B process automation firm, as part of its email marketing program.
Hi Ademola, There's no denying that business process optimization (BPO) is important for businesses of all sizes. After all, who doesn't want to save time and money? But what exactly is business process optimization? And why is it so important? Simply put, BPO is the act of improving your company's existing processes to make them more efficient and effective. This can be done in a number of ways, including automating tasks, eliminating bottlenecks, and improving communication and collaboration. With the right BPO tools and strategy, you'll: - Save time and money for your company. - Streamline your processes to eliminate waste and inefficiency. - Free up time and resources that can be better spent elsewhere. - Increase staff productivity that leads to an increase in sales and profit. - Provide a better experience for customers, leading to repeat business and referrals. Wondering what BPO your company needs right now? Move us to your important emails tab by starring this email. We'll share this and more insights in the coming days. To your success, The Automated Dreams Team
Hi Ademola, You can try to automate your business processes on your own. That's totally fine. But unless you have a lot of time and money to waste, it's not the best idea. If you'd like everything to be done right from the start, hiring automation experts will always be the better decision. Why? Because experts like us live and breathe all the ins and outs of business process strategy and automation. Think about it, you're essentially getting an in-house COO, CRM architect, web developer, project manager, designer and marketing director without the onboarding time and money and without the time it takes to teach them your different software tools, at 20% of the in-house cost. No brainer really, so get your business automation team hired. If you are not sure how to start, schedule a free consultation with us today. To your success, The Automated Dreams Team
Hi Ademola, If you are new to the business world, you probably have a lot of thoughts on the best way to run your business. On some days, you'll be convinced that you need to be ruthless and cutthroat to be successful, so you are tempted to focus on money-making activities, no matter the cost. And on other days, you want to focus on making a difference in the world, centering your attention on helping people and clients along the way, and paying less attention to money. But your finance officer will probably start knocking on your door. You could be one project away from bankruptcy! So which way is better to run a fulfilling, successful business? Find a middle point between these two extremes, create the right business strategy, care genuinely about your employees and clients, but keep your eyes on the goal, the bag! And yes, you can't do it all alone. Hire Business Development Officers to work on your team, or speak with a certified business consultant. If you'd rather the latter, we'll be glad to help. Chat soon! The Automated Dreams Team
Open to senior marketing roles and selective consulting work. Tell me what you are trying to grow.